Cookies Consent Policy
Last updated: August 17, 2026
1. What are cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help the website remember your preferences and understand how you interact with the site. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain until they expire or you delete them). They can be set by the website you visit ("first-party cookies") or by third-party services operating on that website ("third-party cookies").
2. How we use cookies
Ivy Beauty uses cookies and similar technologies on this website for the following purposes:
- Strictly necessary: To enable core website functionality such as shopping cart, checkout, account login, and security features. These cookies cannot be disabled.
- Functional: To remember your preferences such as language, currency, and region settings so we can provide a personalized experience.
- Analytics & performance: To understand how visitors interact with our website, which pages are visited most, and to identify areas for improvement. This helps us optimize the website experience.
- Marketing & advertising: To deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. These cookies may be set by our advertising partners and third-party services.
We only activate non-essential cookies after you have given your consent through our cookie banner. You can change your preferences at any time by clicking the cookie settings icon on our website.
3. Cookies we use
The table below lists all cookies used on this website, grouped by category. This information is automatically updated based on our most recent cookie scan.
Necessary
These cookies are essential for the website to function and cannot be switched off.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_essential |
Shopify | Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data. | 1y |
localization |
Shopify | Used to localize the cart to the correct country. | 2w |
cart_currency |
Shopify | Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. | 2w |
__apex_test__ |
ivyusa.com | Browser cookie support test cookie. Temporary cookie used to verify that the browser supports cookies. | session |
_shop_app_essential |
Shopify | Contains essential information for the correct functionality of Shop.app. | 1y |
integration |
Avada | - | |
avada_cookie_consent |
Avada | - |
Functional
These cookies enable enhanced functionality and personalisation.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
__cf_bm |
Cloudflare | Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | session |
SRM_B |
Microsoft | Collected user data is specifically adapted to the user or device. The usercan also be followed outside of the loaded website, creating a picture of the visitor's behavior. | 1 year |
Analytics
These cookies help us understand how visitors use our website.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_y |
Shopify | Shopify analytics. | 1y |
_shopify_s |
Shopify | Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use. | 30min |
_shopify_analytics |
Shopify | Contains analytics data for buyer surfaces such as the storefront or checkout. | 1y |
CLID |
Microsoft | The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. | 1 year |
SM |
Microsoft | This is a Microsoft cookie which we use to measure the use of the website for internal analytics | session |
_clck |
Microsoft | This cookie is installed by Microsoft Clarity to store information of how visitors use a website and help in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. | 1 year |
_ga_7KSE0MR2EV |
Google Analytics 4 cookie used to track user sessions and measure site performance. | 1 year | |
_ga_SCNCDBLXFX |
Google Analytics 4 cookie used to track user sessions and measure site performance. | 1 year | |
_clsk |
Microsoft | This cookie is installed by Microsoft Clarity to store information of how visitors use a website and help in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. | session |
shopify_client_id |
Shopify | First-party analytics identifier set client-side by the Shopify Web Pixel Manager. It stores the visitor's client ID (a UUID) to track an anonymous visitor across sessions for analytics and conversion attribution. | 1y |
_ga |
ID used to identify users | 2 years | |
_gid |
ID used to identify users for 24 hours after last activity | 24 hours | |
_gat_gtag_UA_235959711_1 |
Google Analytics cookie used to throttle request rate. Limits the collection of data on high traffic sites. | session | |
_ga_XYVJL7H7CV |
Google Analytics 4 cookie used to track user sessions and measure site performance. | 1 year | |
yotpo_pixel |
Yotpo | Yotpo tracking pixel cookie used to track user interactions and behavior for product reviews and analytics. | 1d |
_sp_id.c706 |
Snowplow / Yotpo | Snowplow analytics user ID cookie. Tracks a unique user across sessions for behavioral analytics, used internally by Yotpo. | 1y |
Marketing
These cookies are used to deliver advertisements relevant to you.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_marketing |
Shopify | Contains marketing data for buyer surfaces such as the storefront or checkout. | 1y |
MUID |
Microsoft | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year |
MR |
Microsoft | Used to collect information for analytics purposes. | 6 months |
ANONCHK |
Microsoft | Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | 10 minutes |
_ttp |
TikTok | Tracking cookie used by TikTok to identify a visitor | 13 months |
_fbp |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 4 months | |
ttcsid_CPOOPHBC77U2FUDBTLBG |
TikTok | TikTok Pixel session ID cookie used for ad tracking and retargeting. Identifies a unique session for TikTok advertising attribution. | 1y |
ttcsid |
TikTok | TikTok Pixel session cookie used for ad tracking and conversion attribution across TikTok advertising campaigns. | 1y |
uid |
Adform | Contains a unique ID to identify a user | 60 days |
__kla_id |
Klaviyo | When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo. | 2 years |
Unclassified
These cookies have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_sp_ses.c706 |
.ivyusa.com | Session |
4. Your rights
We respect your right to control your personal data. You may exercise the following rights:
- Request access to your Personal Data. The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you. This also enables you to receive a copy of the Personal Data we hold about you.
- Request correction of the Personal Data that we hold about you. You have the right to have any incomplete or inaccurate information we hold about you corrected.
- Request erasure of your Personal Data. You have the right to ask us to delete or remove Personal Data when there is no good reason for us to continue processing it.
- To manage your requests. You have the right to ask us to show all your requests to you.
To exercise any of these rights, please use the forms above or contact us using the details at the bottom of this page.
5. Contact us
If you have any questions about our use of cookies or this Cookies Policy, please contact us at:
Ivy Beauty
Email: hello@ivyusa.com
You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.